Knowledge meeting during Jumping Tolboom: how does the horse industry stay future-proof?

June 1, 2026

 

During Jumping Tolboom, horse lovers, entrepreneurs and sector representatives came together for a knowledge meeting of AR Paard. AR Paard includes the brands Subli, Masters, Voermeesters and Vente Paardenvoeding.
One key question was central: how do we ensure that the horse industry remains socially supported and accessible in the future?

Talking together about the future of horses

The meeting took place at Stal Groenendaal in Bunschoten-Spakenburg. Johan Schuttert, commercial director of AR Paard, took the attendees through current developments within the horse sector. With interactive propositions, open discussions arose about topics such as animal welfare, social acceptance, youth and the future of equestrian sports.

Those very conversations made it clear how much commitment there is within the industry. There were different opinions, but also many similarities. One thing was certain for almost everyone: the horse industry will have to continue to develop and respond to changes in society.

Youth is indispensable for the future

An important theme during the meeting was the role of youth. Because without new generations of horse lovers, there is no future-proof horse industry.

Many attendees saw opportunities, but at the same time named challenges. For example, in some places it is becoming more difficult for children to be introduced to horses and equestrian sports at a young age. Yet interest remains high. Riding stables often have waiting lists and initiatives to involve youth appear to be successful.

This was also confirmed by Cissy Schuring of Limburg Paardensport. She explained how their organization actively uses school programs, knowledge events and activities to introduce children and new target groups to horses.

Animal welfare and social acceptance

Animal welfare was also discussed in detail. During her presentation, Mieke Theunissen of the Horse Sector Council addressed topics such as sustainability, supervision and social acceptance.

According to her, it is becoming increasingly important as a sector to look ahead and take responsibility. Not only within the barn or sport, but also towards society. Transparency, knowledge sharing and openness play a major role in this.

Continuing to see opportunities

Despite all the challenges, a mostly positive atmosphere prevailed during the afternoon. The horse industry is facing changes, but there are also plenty of opportunities. Especially if entrepreneurs, associations and horse lovers continue to work together to create a healthy and future-proof sector.

So an afternoon full of conversations, insights and commitment. Exactly as you would expect from people with a heart for horses.

 

 

 

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